Happy Medium

There is no bigger evil in the world of the over achieving, insta-go-getting, facebook high rollers, than the word m-e-d-i-u-m. It's this stuck in the middle, static, neither here nor there option in life. It's not the cream of the crop, or the lowest of the low. A mentality of 'I'd rather miserably fail than be defined as mediocre'. No wonder there is the known phenomena of the "mid-life crisis". There is no sex appeal in middle. 

The pink logo creates a surprise in a 

well balanced space 

Or is there? 

It seems that humans have developed this odd, almost counter intuitive knack, to push boundaries, which is completely against any natural instinct. Nature always wishes to balance, to reach equilibrium. We as humans want for some unknown reason to defy that force of nature. We sleep less than we need to, we eat more than we should, we work longer hours, and in general don't really take very good care of ourselves and our environments. 

As a designer I like to keep things off balance, surprise the user of the space. I'll use bold colors where you won't necessary expect them. I'll align certain things that will keep you on your toes. But it's a delicate process that can't be done on a whim. These mis-alignments can only be done right when you have a balanced and clear idea, and when there is a solid anchor you can play off of. Otherwise it creates clutter, uneasiness and in general a feeling things were not thought out properly. So there is, you see, a certain method to the design madness. 

That is why a Happy Medium is one of the most critical things in our daily lives, and is one
of the hardest things to come by. (Ask any GC trying to level floors inside old homes). We need the temperature of the HVAC to be almost exactly the same in our work environments. Lighting and its brightness need to be precise. The height of our kitchen countertops is meticulously measured. 

The seemingly cluttered and uneven photo alignment is 

made possible due the well balanced and centered table

& mirror. 

The length and height of stair risers. All of which are meticulous averages, which years of usage in the world have managed to come by. These "lowly" mediums are the anchors of our day to day life, the blocks from which we are allowed to soar to different places. In my view "Average" should be proclaimed as a new goal, a place we all should aspire to reach, a balance that redefines our center lines, and alignments. A Happy Medium.