Hot Off The Press

Photo By Dorit Beller De-Beer

The sounds of the heavy steps rushing up and down in the building's stairwell would alway startle me. I'd quickly fall back asleep and forget about it. Later when I woke up I would open the door, and there it laid, that crisp brand new newspaper. 

Every day without fail this managed give me that little ting of exciting joy 'oh what interesting piece of news will I discover today'. It held a sense of promise. 

Never mind that on some occasions I was lucky enough to be part of the team that helped bring the newspaper to life, translating away foreign news items that would hit the AP or Reuters feed (and this pre facebook age mind you). 

Newspapers are exciting and I forgot how much they are. 

Recently with the new political atmosphere we made a decision, we need to go back and become more media literate, know our facts, dig deeper to a story. Prompt our kids to see headlines, ask questions, expose them beyond the sheltered world which they are so so privilege to live in. Quest beyond a feed. 

That is starting to happen, but I also noticed some other things happen. 

I noticed how mono-news-feed assaulted we are, how the structure of a broadsheet paper allows you to physically pick and chose what and how much you want to read. How shallow our news feeds have become, how hard it is to sit and actually read through a whole article of more than 200 words. How limiting it is to our thought process when the news feed is algorithm curated to you, without the freedom of accidental diversion from a set path. The sense of adventure is lost, and with it the joy of discovery. Something very crucial to humans is slowly extinguishing, the deep sense of curiosity that drives us to challenge what is around us, and create new things that have deeper meaning. 

I was reminded how having limited physical space, as you do with printed matter, makes for better higher quality writing, that content put into print creates a bigger commitment to the subject matter. 

Same as with literal spaces, the more constraints one has the more accurate and thoughtful the design of that space will be. That sometimes less is more. 

And that I still have that small ting of excitement in me to see what the front page headline would be. That I like stepping outside in the cold for just a second to grab the paper, smell the crisp air, pause and readjust my new/old found rhythm to a start of a new day. 

Mindful Act of Kindness

When my soon to be 10 year old girl was about 4, she was brushing her long golden hair. She looked up at me and asked 'why do I need to brush my hair each and every morning?' My response was 'because by doing so you respect yourself, and respect your friends and teachers'. 

I was never a fan of Feng Shui, or to be precise, its watered down western interpretation of it; Closing the toilet seat to prevent your money escaping your wallet, never have a staircase facing the front door, never put a chair with its back to the door - are some of the highlights I can off handedly suggest. 

But a few years ago I had this small epiphany of why it mattered in our world. Why habits like making sure you don't squeeze the toothpaste in the middle mattered, why making your bed every morning matters, why putting a fork and knife in the right order matters -why these seemingly mundane tedious, and routine things matter. They create order, they create balance, and for control freak megalomanic designers (hey we are paid to build 'worlds') are a code and key to understanding human interaction and behavior within different environments and spaces. 

These random daily routine acts are mindfully observed and broken down frame by frame to create a narrative for a space. These 'mindless' acts being thought of mindfully are the difference between getting furniture straight out of catalog, only to discover these don't make your house feel like a home. 

It's attention to details in ways that are not obvious to the user of the space, but they make the user feel good happy and safe. They make people feel like they are cared for, and not taken for granted, that even though you can't exactly pinpoint what it is that makes you feel connected, you know you are. That yes, even brushing your hair in the morning, matters. It's a small act of kindness to yourself signaling that you will also make sure to be kind to others. 

Design on the Run

The other night as I meticulously laid out my pre-race paraphernalia on the dinning room table, a familiar sensation hit me. It felt like the night before a final review or a big client presentation. 

A festive almost religious like rhythm and movement comes to mind. Picking out the right running clothes, the socks, the race number, the power gels, the good luck charms, uploading the right playlist. 

Until running my fourth big run, I never realized how much the design process and long distance running have in common. 

Pre-race layout

I always worked while listening to music, a beat to which I would carefully glue the model pieces in their right place, or hand draw the envisioned elevations. When I look at past work, I will always know which tune I was listening to at that time. Every race I go to I have a playlist ready for the rhythm needed for that part of the run, the warm up music will be different than the one for running up that very long hill. Design projects will have the same process of warming up (brainstorming, sketching, etc.), the long and tedious main course of the run (building, permits, fixing mistakes), and finally the dash to the finish line. 

Long distance running requires training and careful planning. Good design does too. I miss having that process followed to a T. The haphazard approach people have to the design process creates for a lot of contention and costly mistakes. It's almost akin to a 5K runner suddenly asked to run the Boston Marathon over night. The damage that can happen to the runner is clear. The same is true for the design process, there is a careful methodology to it, and when short cuts are made in that process, spaces seem incomplete or just don't look or feel right. 

The most successful, and rewarding projects I have been a part of, are the ones when I'm allowed in on the 'warm up' phase. From the point of helping decide which space will work better for a new office, and its growing team; to running up the hills of painful budget decision making, and exciting new spatial moments, which in my heart I know will make for the best working environment for that team. 

Office kitchen lounge in the making 

And like with running, going all the way up to the finish line, when every fiber of my being is dead-on focused on getting it done right and on time, (the counter top edges should be mitered, the layout of the flooring, and the thermostat should not be in the middle of the feature wall...) one foot after the other. 

One for the team!

Last week I happened to listen to a piece on the radio about the decline of team sports in America. As a mother of 3 kids, 2 of which are part of team sports, it got my attention. Aside from all the back and forth about costs, lack of interest of the kids, helicopter parenting, etc. It got me thinking that in fact there might be a greater issue at hand, something that I worry about. I fear that there is a 'flattening' of our society to what the Blue Man Group calls the 2 and 1/2 dimension.

 

As a society at this point I find we lack rigor and will to make that extra effort. Most of us will admit we do not wish to spend the effort or time driving kids to god forsaken places to get ice-time or pool time, it requires effort, planning ahead, and yes dealing with an uncomfortable option your kid may lose. We want things to be happy, crisp, clean and so very easy, which is kind of like flat coke. 

This lack of rigor, commitment and effort hold true in many fields nowadays, the one in particular I'm concerned about is the area of design. Things look very easy on HGTV and it's off shoots, places like communal painter spots which allow us all to be Picasso for a night, easy measuring apps, 9 minute pasta dishes, easy 1 click furniture shopping, you name it. We are all short for time and by way of that we forget to stop and dig deeper into things, investigate them a little, expand our knowledge, and do some of the 'dirty' redundant work that is required. 

About 6 years ago, the Tate Modern in London held a special exhibition to celebrate the 10th year anniversary of its building. I have an affinity to this building, and greatly admire the Swiss architects, Herzog De Meuron who designed it. So my disappointment when I saw the turbine hall exhibitors, was huge. Here there was a once in a life time opportunity to articulate a thoughtful artistic display, and what it ended up being was a sad display of our declining culture. The exhibitors themselves were busy on their phones/computers "connecting" via social media. They forgot to connect their display to the building or the viewers who came to experience it, it felt haphazard, and not very well put together. 

But why do these things rub me the wrong way so much? Is there a connection between the lack of rigor and discipline to poor design choices? Maybe yes, maybe no. What I do know though is that good design requires attention to details not only to plans, flashy 3D models, but also to people and their behavior, culture and language. Good design can be full of humor and thoughtful when there is an investment in liberal arts and history education, not just when it comes from a DIY kit. 

Design is a language and as one who is bilingual, and studied a third - I can earnestly say that is requires rigor, and hard work, skills that in essence can be learned while doing team sports. 

Blank Space

This weekend I was at a Taylor Swift concert in a massive football stadium. And at the risk pitting the world of 'Swifters' against me, I'm going to be forward and say it was just OK, if not border line boring and uninspiring. So much so that even my 9y, who has waited since February (her birthday gift), asked to leave the place about an 45min after Ms. Swift made her way on stage.

That to me was very telling and made me think why was it just an OK concert. Why wasn't I moved by this talented, and in my view, extremely intelligent woman. Everything was OK the lighting, the weather, the audience... Everything was pleasant and comfortable so numbingly comfortable. It was right out plain and boring like a slice of white bread. And that worries me, the kind of worry I lose sleep over.

Years ago I worked at a lighting design firm in Tel-Aviv. It was an extremely unique opportunity to hone and deepen my design skills. I worked with many light fixture manufacturers from around the world. On very rare occasions I would specify American fixtures, it had nothing to do with voltage differences, it had to do with the fixtures themselves. They were OK, they were functional, and of high quality, but they were not interesting, they did not move me emotionally or tell a story through their design. Like Taylor Swift, they too were making me feel numb.

This is why I worry, I worry because people like TS have a huge impact (Swift vs. Apple corporation, anyone?), the trickle down effect of her incredible abilities were reduced so much in the concert I attended, it felt I went to see a totally different singer than I expected. But TS's concert to me is only one symptom of how our culture is been driven into this Hunger Games numbing spiral of sorts. From quick fix reality TV shows, easy on the eye FB profile photos, to very pleasant concerts, who leave no actual mark inside our souls.

And it's an issue, because the great cultural legacy we will leave behind, might turn out to be very
dull and uninspiring. Which in turn will make our society very beige and lackluster.

For the sake of my 9y and her two other siblings I want to deepen the cultural legacy, so that their wings can spread wider. I want them to learn how to push the envelope, set out from the comfort of the box and get a little uncomfortable, so they too will better understand how to create, how to solve problems on their own not according to templet, so they won't grow to be culturally and emotionally numb. So they won't end up in a blank space. 

Why Design Matters

MFA exhibit  a visual story of culture through design

I once got into a heated argument about an author, and his choice to write, what can be described as easy summer reading. His books are good, fast paced and huge crowd pleasers, but something lacks in his writing. The way I see it is, a well educated man decided to take all his knowledge, along side his linguistic skills, and serve the most diluted form of these to his readers. Till this day any form of diluted creation rubs me a little the wrong way.

Recently a big phone manufacture came out with an "all-you-can-think-off" watch. Aside from the technological aspects, again I had that uneasy feeling of something lacking. It felt that even though probably a lot of hours had been spent on making this watch, the intricate history of watch manufacturing and design was sidelined and somewhat ignored. The watch who has come out of a ground breaking company that holds steady at the front of the design world, feels like the diluted from of all of these. In fact most of the wearable technology lack in the departments of creativity and design, or are just plain ugly, geared mainly to a specific target audience, but we now know they won't be the only ones wearing these.

Why am I getting so worked up about this? As a designer I feel we all carry some visual and culture responsibly for our surroundings, especially ground breaking manufactures. If a manufacture that size comes out with a device that is so plain looking so far removed from the look and feel of a well crafted watch, the rest will follow that same diluted down version of a watch. Which in turn leaves us with design reductionism all around us. Same as the famous google landing page that has dictated a certain "look and feel" for web interface, these new wearable devices create a visually dull environment.

So what? you say. But in an era where never before again people around the world across any social-economic background have access to mobile phones, wearable devices, and easy read books, our culture and history gets diluted. As people with access to higher education it is our responsibility to demand higher design be available for all, further democratizing access to good design, which tells the story of cultures and the history of people in a visually cohesive and responsible manner. I refuse to live in a world of shrunk down versions of rectangles on my wrist or of bleak looking landing pages, I don't want it to define the rich culture I come from, I don't want my kids to grow up in a diluted version of the world.